Death of a naturalist Essay

In the poems presented, the main theme of parent and child relationships can be clearly illustrated. For example, Catrin which is composed by Gillian Clarke emphasises the theme of how powerful the bond is between parents and children. This point can be clearly addressed as Clarke provides the perfect metaphor ‘Red rope of love which we both fought over. ‘ The use of such a graphic metaphor highlights how humans have an instinctive need to protect their children. Furthermore, by a mother remembering such a graphic event at child birth in particular the vocabulary ‘red rope’ shows how bearing a child is one of the great duties of life. Furthermore, this moment of becoming a mother addresses the theme of how important children and parent relationships are. However in contrast, Seamus Heaney who wrote Digging isn’t addressing the point of child birth with the use of quite graphic vocabulary. Instead Heaney highlights the main theme of parent and Child relationships with tradition with the use of the metaphor ‘I’ll dig with it’. The use of presenting this quote as the last line emphasises how he respects his father’s ability to provide. Which on line fifteen is sophisticatedly composed ‘By God, the old man could handle a spade. ‘ This quote highlights how he idealises his father suggesting that Digging is another poem based on the instinct between the bond of parents and family. In huge contrast to both these poems, Johnson who presents On my First Sonne addresses the poem as an epitaph. The use of the structure being an epitah highlights the theme of parent and child relationships. This particular theme can be highlighted as it emphasises the emotions of a parent bidding farewell to his seven year old child. The quote which can highlight my point is ‘Farewell, thou child of my right hand, and joy. ‘ This quote emphasises the theme quite clearly as it uses the words ‘child of my right hand, and joy’ these words highlight that there is a strong bond between poet and child which is the main theme of child and parent relationship. However, even though it uses the following theme like the other poems. There is a contrast from Clarke and Heaney as this is a poem mourning the relationship which Jonson treasures ‘my right hand, and joy. ‘ Just like Jonson’s poem, The affliction of Magaret also deals with loss. However, instead of mourning the death of a child it presents a mother who laments the loss of her son at sea. This poem relates to the theme of parent and child relationships as it shows just like Catrin the duties of a mother. Implying that by the pain and suffering of any mother at child birth such as Magaret you start to worry and assume the worst. ‘Where art thou, my beloved son, Where art thou, worse to me than dead? ‘ This quote highlights the worry of a mother and that like Clarke and Johnson it emphasises the parent and child relationship through mourning like Johnson and by her past memories as her attitude of her son just like in Catrin. In all of the poems mentioned there is a frequent use of poetic techniques to present the way a poem is. The use of enjambment, can change the tempo of a poem and create and overall effect and theme. This point can be emphasised by Heaney ‘He straightened up to drink it, and then fell to right away. ‘ The use of this particular quote emphasises how enjambment speeds up the tempo. This also shows to the reader in between lines that Heaney idealises his grandfather as stronger and better than any other on Toner’s Bog. This point of idealism can again be addressed On My First Sonne as Johnson uses the term ‘his best piece of poetrie’. Emphasising just like in Digging that he has respect for his son and family. Even though as a reader it must emphasised this poem is an epitaph for a son that has passed away. However, when relating back to the original point of enjambment On my First Sonne uses the quote ‘will lament the state he should envie? ‘ This quote presents a sombre tone and expresses the grief of a man. This view contrasts with Digging and Catrin ‘strong long brown hair’ depicting the child in a good view much like the other three poems. This again emphasises the struggle of children and that bringing a child into an adult will always be a struggle for an adult and that it has its rewards. This contrasts to My First Son and Affliction of Magaret ‘I question things, and do not find’ or ‘one that will answer to my mind and create the effect of eternal grief’, as Margret has heard no word from her son. The Affliction of Magaret also becomes intertwined with Catrin because they are both forms a mother’s point of view. Furthermore, they show an over exaggeration of there ideas ‘as you may ask may you state in the dark, for one more hour,’ in Catrin and ‘seven years alas! To have received no tidings to an only child’ From the Affliction of Margaret both poems show the characteristics of motherly fears and begin to portray them to the reader. Therefore, we tend to emphasise with the poems and feel their emotions such as anxiety. In all the poems I as a reader can highlight certain grammar techniques such as similes and metaphors. For example in Digging, ‘ the squat pen rests’ and in Catrin ‘the red rope of love’ both create using grammar techniques to make the emotions of love an connection. In Catrin it creates a joyful mood by the use of the metaphor. However, in My First Sonne and Affliction of Margaret they use metaphors in an entirely different effect. In the Affliction of Margaret it uses the quote ‘seven yeeres thowert lent to me, and an incommunicable sleep. From this quote it shows My First Sonne and Affliction of Magaret show sadness and death. This helps create a sombre mood overall. Similes are also used in all four poems ‘snug as a gun’ from Digging as it suggests that Heaney finds poetry comfortable but by writing he makes those around upset and lose face just like the use of a gun. However, in Catrin there is also the use of metaphors to create no comfort like Digging. The use of the extended metaphor that calls child birth a ‘struggle’ and a ‘fierce confrontation’ suggests that parenting is hard and although the struggle of child birth appears hard, parenting is a simply a continuing process ‘still I am fighting you off. ‘ In conclusion this essay has highlighted different issues such as idealism. Furthermore, I have shown the huge contrasts when the poet explores parent relationships. Like in Oh my First Sonne it deals with an epitaph. Whilst in Catrinit deals with the beauty of child birth. Lastly, the affliction of Magaret deals with the death of a child.

How to Find the Symbol of an Ion

How to Find the Symbol of an Ion This worked chemistry problem demonstrates how to determine the symbol for the ion when given the number of protons and electrons. Problem: Give the symbol of an ion that has 10 e- and 7 p. Solution: The notation e- refers to electrons and p refers to protons. The number of protons is an elements atomic number. Use the periodic table to find the element with an atomic number of 7. This element is nitrogen, which has the symbol N. The problem states that there are more electrons than protons, so we know the ion has a negative net charge. Determine the net charge by looking at the difference in the number of protons and electrons: 10 - 7 3 more electrons than protons, or a 3- charge. Answer: N3- Conventions for Writing Ions When writing the symbol for an ion, the one or two letter element symbol is written first, followed by a superscript. The superscript has the number of charges on the ion followed by a (for positive ions or cations) or - (for negative ions or anions). Neutral atoms have a charge of zero, so no superscript is given. If the charge is /- one, the 1 is omitted. So, for example, the charge on a chlorine ion would be written as Cl-, not Cl1-. General Guidelines for Finding Ions When the numbers of protons and electrons are given, its easy to figure out the ionic charge. More often, you wont be given this information. You can use the periodic table to predict many ions. The first group (alkali metals) usually have a 1 charge; the second group (alkaline earths) usually have a 2 charge; halogens usually have a -1 charge; and noble gases typically dont form ions. The metals form a wide variety of ions, usually with a positive charge.

Role of e-commerce in todays business Essay Example | Topics and Well Written Essays - 3750 words

Role of e-commerce in todays business - Essay Example The majority of business organizations perceive electronic commerce as application of the Internet or the electronic platforms as a platform to sell and promote products, services and goods to the customers. However, this constricted description of the e-commerce only describes the Internet based commerce. In actual point of fact, e-commerce contains a wide variety of other aspects as well. In this scenario, e-commerce can be defined as the electronic transactions for trading information, products, services, goods and payments along with additional processes such as the development and protection of Web-based associations. In this scenario, it can be said that electronic commerce encompasses a number of attributes and entities and it is not limited to only some entities such as the Internet, extranets, intranets, electronic data interchange (EDI), and various others. Some of the well-known instances of e-commerce comprise communications and collaboration with business associates and customers like that inventory management, transaction processing by means of electronic payment, customer self-service like that allowing them to track order status as well as researching problem resolution, and making use of a business intranet for omnipresent information sharing (Fruhling & Digman, 2000). Until recently e-commerce has transformed into a completely new form of business. Internet has changed the way people think and carry out their daily routines everyone simply wants to shop and order from their home using their personal computer, all with a single click. Moreover the latest tools and gadgets which are available online have...The emergence of the Internet has resulted in devising numerous ways through which business can be conducted online. An Internet business lets expert individuals to put forward their knowledge to others or to make money by advertising specific merchandise. An e-commerce business requires selling merchandise by means of the Internet. One common e-commerce enterprise involves recording merchandise for sale on auction websites, for instance eBay.com. Another process is drop shipping, where you work as a distributor for a company’s products by selling them at a raised price. E-commerce has been a foremost matter of internet for the last one decade. The concern in e-commerce has reached its zenith during the premature years of 2000. In this model there is a straight online transaction between the buyer and seller. The brokerage models fetch together the buyers and sellers but do not necessarily take part in any form of transaction. This model has seen the most advanced and is also anticipated to continue improvise in the coming years. This paper has discussed various examples of industries where the use of e-commerce has revolutionized the industry. This paper has also discussed a number of advantages offered by the e-commerce. This research concludes that the use of e-commerce is essential in order to endure and grow in this ever-increasing competitive business environment. Hence, in this cut-throat struggle, an interactive user friendly and determined website in the form of online shops can produce good business. E-commerce is an ideal platform for niche products.

Read the requirement carefully Essay Example | Topics and Well Written Essays - 2250 words

Read the requirement carefully - Essay Example In this regard, leadership plays a pivotal part for the organisations in order to efficiently structure and establish strong control mechanism in accordance with the competitive nature of the business environment (Simons, 1990). The concept of leadership can be termed as the notion of competence which tends to influence a group of individuals for the accomplishment of organizational vision and enable to obtain stipulated business goals. The adequate competence of innovation and creativity within the leadership approach has been found to play a decisive part for the organisations in order to obtain competitive advantage in the rapidly increasing pace of modern business environment (Schroeder, 2012). ... Additionally, the report would also analyse different leadership styles along with theories and evaluate their potential impact in innovation and creativity in a global perspective. Brief Overview of Innovation and Creativity in an Organisation Innovation The concept of innovation can be considered as one of the major and effective attributes of the modern market leaders which enable them to build an exceptional impression of efficiently managing and controlling their respective organisational operations effectively. It can also be defined as an effective practice which tends to bring adequate competencies for the leaders for appropriately conducting different pioneering activities for attaining desired business objectives. It is worth mentioning that the innovative managing process enables the leaders to efficiently manage different organisational functions along with facilitating them to increase the potential of each individual towards their assigned roles and responsibilities. Th e practice further enables the organisations to accentuate much upon the scope of innovation in product, process along with decisions that eventually leads towards enhancing the productivity and the quality of organisational offerings. In this similar context, continuous innovation towards improving the productivity and quality of product/service can largely facilitate an organisation to gain superior competitive position in this competitive landscape (Amabile, 1996). Creativity Creativity can also be regarded as a major attribute for the organisations which aids in performing effective management practices leading towards increased motivation along with augmented resource and interaction capabilities. The concept of creativity ensures to provide

Occupational Safety and Health Workplace Violence Coursework

Occupational Safety and Health Workplace Violence - Coursework Example Increased use of hospitals by police and other criminal justice systems for unlawful holds and an increasing number of releasing the mentally ill without proper follow-ups program also presents a threat. Work-related violence has been coupled with reduced productivity, absenteeism, increased turnover, increased counseling costs, reduced value of life and decreased staff morale (CDC, 2006). Another outcome of the abuse at the workplace is the deterioration in the quality of patient healthcare. The tangible or visible impacts of violence at the workplace are disability accompanying physical injuries, but aggression has other, less apparent effects. Nurses have described reduced job performance, difficulty sleeping, chronic pain, declining morale, flashbacks, and nightmares have in the aftermath of workplace violence (CDC, 2006). The physically injured nurses frequently fail to seek out treatment for the injuries. Psychological, as well as emotional impacts, include the feelings of helplessness, fear of recurrent attack, sadness, and irritability. In addition, there is an actual, human cost associated with workplace violence (OSHA, 2004). For example, the nurses who get assaulted exhibi t higher degrees of anxiety, depression, substance abuse and post-traumatic stress disorders, and this are human resources that were lost. Impacts of workplace violence mostly reported through media are incidences that result in non-fatal yet solemn injuries. Statistics have shown that workplace violence is a significant threat to health care and social workers. Bureau of Labor and Statistics data has shown that most of the injuries from assaults at work result in absentees in the health care and social work settings (CDC, 2006). Additionally, workers given inadequate support following a violent incident, might leave or be frightened to return to work.  

Contrast Japanese Families with US Essay Example for Free

Contrast Japanese Families with US Essay Japanese and U. S. families have many dissimilarity one of this the family concerns, role of the family towards raising and education and wedding ceremony practiced in Japan and American people. These can be read in the next paragraph. Family Concern The Japanese family is concern with their children and their aging grandparents. Greenfield Cocking, (1994) point out the practice of â€Å"collectivism† as also reveal by Naito Gielen, this volume. The children obey their parents and they are dependent on their parents. The children must not only obey the parents and grandparents, but must observe among themselves the domestic law of seniority: thus the younger brother should obey the elder brother, and the younger sister the elder sister. At the same time, Japanese parents have a strong expectation that the oldest son will take care of them when they get old. (Kagitcibasi, 1996) This is why the Japanese parents don’t encourage children to be independent as much as American parents do. The grand parents share their experiences and wisdom with grandchildren and provide unconditioned love. In return the children respected, and appreciated learning from them. While the U. S. families the individualism is develop. (Naito Gielen, p. 10) Children are encouraged to be independent and individual. During teenage years, children tend to emphasize â€Å"self† too much, and ignore â€Å"others† as emphasized by Naito and Gielen. American teenagers’ rebel against rules to gain freedom is independent and individual to them. The author further added that the parents need to fight through against â€Å"freedom without rules and responsibilities† that children insist on holding â€Å"Individual right protected under the Law†. (American Family Tradition 2006). The children allowed going to the party alone although the parent sets the time but they cannot force their children’s to go home early. The early freedom they give from their children’s is a preparation for their being responsible. Roles in the family In Japanese raising children, supervising their educations, do some household chores and other home accounting are a sole responsibility of the mothers’. The father will provide a monthly income needed for the family. They have their grandparents living with them. The grandparents still support the married children. In contrast the American families raise their children with a shared responsibility of a mother and father. Both parents participate in their children’s school activities when they need their presence. The household works are shared by both parents. Fathers often take the financial matters however the mothers also shared some depending on their agreement. Wedding Ceremony Excerpted in the Mothra Online Organization in Japan â€Å"The Japanese wedding ceremony they called it Shinto wedding and is performed before a Shinto sanctuary, set up for the occasion unless the wedding takes place in a Shinto shrine. It is preside by a Shinto priest who first holds the purification service of all present. After a ritual by the priest, reporting to olds on the marriage and requesting their lasting favors on the newly-weds it is now customary for the bridegroom to read an oath to keep faithful and obedient to each other in the married life. The oath may be given by the go-between in behalf of the new couple. The San-San-Kudo or ceremony of the Three-Times-Three Exchange of nuptial cups is then performed by the bridegroom and bride. The bridegroom and bride proceed to the sanctuary to offer twigs of Sakaki sacred tree in worship to gods to end the main part of the wedding ceremony. Drinks of Sake are then exchanged between members and close relatives of the both families to signify their union through the wedding†. According to Shizuko Mishima, Non-family members dont usually attend the marriage ceremony itself; rather they go to the wedding reception, called Kekkon Hiroen in Japanese. This very different in American wedding, the Wedding Ceremony is most often performed as part of a religious ceremony each with its own specific customs and traditions. On the day of the wedding the Groom does not see the Bride until the actual ceremony. As Custom would have it from Victorian Times: the Bride wears Something Old, Something New, Something Borrowed, Something Blue, and a Sixpence in her shoe. Finally, a ring is exchanged to mark the permanent commitment of the new spouses to each other. (American Family Tradition 2006). It was perform by a priest or a pastor depending on the religious belief agreed by the groom and bride. Conclusion As read and figured by the different author that there are lots of differences that American and Japanese exhibit. They have different upbringing when it comes to children for the Japanese practice collectivism still supporting the children even if they have graduated college. With the contrasting American, that practice individualism preparing their children for early independence. All the disciplines on how to deal different family practices are sacrifice on the part of the parents. But the culture has great influence on all this issue.

Brief Analysis Of Coca Cola And Pepsico Business Essay

Brief Analysis Of Coca Cola And Pepsico Business Essay Introduction The interest in corporate social responsibility, sustainable business practice, corporate governance, business ethics, and integrity and compliance management has grown markedly in the past decade (Waddock et al., 2002). It is not only stakeholders who expect companies to pay greater attention to norms, values and principles; companies themselves are acknowledging the importance of responsible business practice (Waddock et al., 2002). But what are a companys responsibilities? It is widely recognized that we are in an environmental crisis, no doubt about that. There is nearly unanimous agreement that the earth is getting warmer, and the consensus in the scientific community is that human activity, especially through activities that emit hydrocarbons, is the chief cause of climate change. Business ethic has become one of the strongest news stories of the past decade. Previously renowned companies such as WorldCom, Enron, Wal-Mart, Google and Starbuck have become link to a growing trend of unethical business behavior. Nevertheless the environmental issue has created a big impact on todays business organization. The EU has decreed that capitalism, and hence business practice within capitalism, should be environmentally sustainable. Financial success by itself is no longer sustainable therefore EU environmentally friendly business practices are considered a moral norm and consequently a moral obligation. Although corporations are primarily business organization run for the benefits of the shareholders, they have a wide range set of responsibilities, to their own employees, to the customers and suppliers, to the communities which are located, and to the society at large. Most corporations recognize these responsibilities and make a serious effort to fulfill them. Analysis of Coca-Cola and PepsiCo Coca-cola The Coca-Cola Companys website contains sufficient amount of information on their segments of corporate governance, ethic, environmental and sustainability issue. Corporate governance Coca-cola has committed to strive and enforce the establishment of the principles of corporate governance. Corporate governance that has been adopted by them is based on the belief that maintaining and improving management efficiency and the fairness and transparency of their corporate activities is of utmost importance. Ethic and Environmental Sustainability Coca-cola detailed few guidelines about utilization of water on their business operation. They develop few objectives which the main aims are to return the water safely to the communities and nature as what the company consumes for their beverage production. The website also stated their roles on encountering water-scares problem around the globe. The Companys Website and Case Study Relation The Coca-Cola Company and WWF had combined their strength together on preserving nature mainly on conserving water. Several ideas and projects had been stated in order to improve global water efficiency. Focusing on the river Yangtze in China, their collaboration is vital because it is in line with their partnership main objective. The partnership goal in the Yangtze is to inspire better governance and sustainable river management practices across the basin. Coca-Cola Companys website. The Coca-Cola Company and WWF initially planned on these three initiatives: Supply Chain: Working with the supplier in order to sustain agriculture mainly sugarcane, oranges and corn. Water Stewardship: A fresh water conservation relating seven river basins including Yangtze River. The aim is to develop and implement comprehensive water stewardship plans that will serve as models for the Coca-Cola system. River Basin Conservation: To conserve the seven key freshwater basins on which our partnership is focused which include Yangtze River. PepsiCo PepsiCo Companys website contains an adequate amount of information on their segments of corporate governance, ethic, environmental and sustainability issue. Corporate Governance Referring to the website on corporate governance segment, PepsiCo has adopted strict corporate standards that govern their operations and ensures accountability of their actions. These corporate social responsibilities are also made as an integral part of their operations. The website of PepsiCo on corporate government segment detailed the corporate standards that have been strictly governed to guarantee the accountability of their action. Ethic and Environmental Sustainability [The] successful company in 2030 will be the one that recognizes the possible outcomes of the global crises we face, and one nimble and tenacious enough to embed this recognition into their strategy and business processes. INDRA NOOYI, PEPSICO CHAIRMAN AND CHIEF EXECUTIVE OFFICER, MAY 2009 The statement by the CEO of PepsiCo above shows the dedication on preserving the environment hence numerous efforts had been done by them for the past few years. Recently PepsiCo had released inaugural water report titled Water Stewardship: Good for Business Good for Society which explain the companys commitment to safeguard and replenish water use in their operations thus provide a better environment for future generation. PepsiCo has proclaimed on their website regarding their goal and commitment to protect the Earths natural resources. PepsiCo state that their part as a dynamic global business operator, they will remain committed in minimizing the impact of their business on the environment. The Companys Website and Case Study Relation PepsiCo and China Womens Development Function had united their forces on one purpose, which is to provide a clean water supply and to solve drinking water shortage especially in rural areas in China. PepsiCo Foundation had donated a sum of $ 1.5 million on Mother Water Cellars Project. The objective of the project was to design pilot water supply systems in order to conceive water and at the same time the project aimed to solve the problem on the difficulties of people in rural area to obtain safe drinking water. Water Cellar Sketch of a water cellar The main idea of the Water cellar is to accumulate rain and reserve the water for man and farm animals. It is also a kind of water-storing facility in Chinas rural areas. In relation on the case study, the PepsiCo has provide a huge-scale effort and this has been proven by the website and a report title Land of Love, Water Cellar for Mothers done for PepsiCo. They also had launched the project in 2000, and since then many water cellars has been built. PepsiCo believe that the planet is for all human kind to share and is their obligation to be a good citizen to the world. This project may have solves some environmental ethical issues that became a responsibilities among the big corporation. Differences in Experience and Perception China viewing Coca-Cola Morality consists of rules of human behavior and also specifies that certain actions are wrong while others are right. Actions can be seen and evaluated from moral perspective even in business since they involve human activity (George.R. 2005). Coca Cola has shown concern for the environment in China. The partnership between Coca Cola and WWF to protect Yangtze River is a non-profit one, which again reiterates Coca Colas concern about environmental issues. According to W. Michael Hoffman, a business has an obligation to keep the environment clean beyond what the law states. Companies should find methods to eradicate environmental problems caused by their production. Teleological ethics theory states that the consequence of an action will determine whether the action is good or evil. In the case of Coca Cola, if the teleological theory is applied, China will view Coca Cola as bad if the latter is polluting the environment. Moreover, Coca Cola owns around 33% of Chinas soda market. The companys representatives have predicted that there is still the possibility to grow. Products are being tailored only for the Chinese citizens. Given that Coca Cola is planning to grow, this will create more employment in China. By operating in China, Coca Cola has a moral right towards the government and the citizens, and the company should aim should aim at improving their standard of living. (Shaw, Barry) However, China needs to take into consideration what happened in India. The company had to close down for causing water shortages, and also for ignoring social and environmental foundations of consumer trust. A company may have different factories around the world, but its vision and mission statement should be the same. Given that we can consider Coca Colas actions as unethical, theres a reason for the Chinese government and citizens to worry about the Coca Cola Company established in China. What has happened in India can again be connected to the teleological ethics theory since the problems caused by Coca Cola has led to the closure of the company. As prescribed in this theory, only the ends or consequences of an action can determine whether the latter is good or evil. Coca-Cola viewing China Coca-Cola has experienced thoughtless ethical troubles with its affiliation amid their stakeholders in China. It is eager to expand its business in china and one of the ways has been the partnership with WWF with intentions of creating a relationship of trust favorable in increasing its market in china. The company launched a communication program aimed at educating people along the Yangtze River about environmental concerns, river basin management and water management. This shows the companys intention in exploring the moral responsibility to the community in situations people lack enough knowledge about. One of the principles which separate this right action from wrong is utilitarianism which emphasizes on bringing most happiness for everyone if not majority of the people through our actions ( Shaw.W, Barry.V,2010). Hence, this program is beneficial to farmers and the ongoing three Gorges dam construction which will be providing electricity to the community. Furthermore, Coca Cola is under the broad view of corporate social responsibility which identifies this company as one pursuing profits as well as having other responsibilities to its consumers and society at large. As argued by Konosuke Matsushita any business should make service to society as its objective and while serving society, profits will be generated automatically (George.R, 2005). For example the company has helped WWF contribute a major role in the Yangtze River Forum through uniting on a recommendation to deliver the Chinese government for implementing pollution regulations, which apparently are fairly uneven in the country. We support the case of Coca Cola viewing China because companies are motivated to become more socially responsible to their most important stakeholders such as consumers and the community because they expect them to understand and address the social issues relevant. In this case, Coca is contributing towards the conservation of the environment through the water security in China. Cross Cultural Ethical Decision-Making The business culture of a country is shaped by business practices and ways of thinking over a long period of time. Countries such as USA and China have different business cultures and ways of conducting their business partly because of their differences in history. Thus, it is absolutely vital for Coca-Cola and WWF to understand the cultures and practices of the Chinese society. In our point of view, Coca-Cola and WWF have been successful to a certain extent in cross-cultural ethical decision making. The Chinese society believes that everything should be in harmony (Kaptein, 2004). The efforts of WWF in collaboration with Coca Cola to clean the waters of the Yangtze River can be viewed as a decision based on the value of harmony within the Chinese society. This effort would thus be viewed as an ethical business conduct and improve the relationship between WWF and Coca Cola and China. The Chinese place high importance on human relationships or guanxi. As a result, the Chinese strive to work in groups to accomplish a common goal (Pitta, Fung Isberg, 1999). The groups in this scenario include a non-profit organisation, WWF, a profit making organisation, Coca-Cola, and the Chinese society. The common goal of these three groups is to ensure clean water is running through the lifeblood of millions Chinese, the Yangtze River. Therefore, this is seen as an informed decision by WWF and Coca Cola based on a good understanding of an important Chinese culture. Based on an American culture, business relationships can be separated from personal relationships because business transactions are bounded by legal contracts (Trevino Brown, 2004). In negotiating contracts and business transactions, signing a contract is seen by Americans as the final stage of business association. However, from the Chinese point of view, friendships are seen as lifetime commitments and as a first step to a deeper and improving relationship. The fact that Coca-Cola has been operating in China for so many years setting up 39 bottling plants is a testimony to Coca-Colas true understanding of the elements of friendship and negotiations within the business conduct of the Chinese society. Communication is seen as a way to bridge the gap that might exist between two different cultures. In their efforts to clean the Yangtze River, WWF and Coca Cola launched communication programs to educate the Chinese communities about environmental issues. According to McWilliams and Siegel, the combination of communication and persuasion can help the understanding of the two parties concerned. This presents WWF and Coca-Cola with cross-cultural benefits as they are able to earn the trust of the Chinese society by making efforts to improve the well being of China as a whole. Recently, the Chinese press were complimenting Coca-Colas effort in sponsoring Project Hope, a program that aims to improve education for disadvantaged children throughout China. The company aims to build 100 Project Hope Schools by 2011. This effort is in line with the Chinese culture of valuing and strengthening relationships. The news also highlighted that Coca Colas partnership with WWF to conserve the Yangtze River showed significant progress by galvanizing local communities to actively participate in river basin conservation (Press Release Coca Cola, 2010). Certain decisions made by WWF and Coca Cola were questionable as it did not fully consider the cross cultural implications. Firstly, Coca-Colas US$ 2.3 billion bid for China Huiyuan Juice suggested that the company was acting in its own self interest of gaining market share and monopolising the beverage industry in China. The Chinese society views a sudden and substantial change such as the takeover as disruptive because it does not consider the notion of harmony. Coca-Cola were acting according to the theory put forward by Adam Smith who advocated the pursuit of maximum self interest or ethical egoism. According to Garrett Hardin, the tragedy of commons explains that each individual believes their use of commons only has its own negligible effect. However, the collective result can be of gradual damage or destruction which makes everyone worse off. The fact that Coca-Cola uses 290 billion litres of water a year for production, might indicate that the company themselves might be at f ault for causing water pollution at the Yangtze River. http://www.thecoca-colacompany.com/presscenter/nr_20101029_china_investment.html regulation Multinational Companies Balance Between Profits and Environment Multinational companies usually generate huge profits every year while they also need to contribute to the gradual improvement in the environment. One of the ways to balance those two elements, that is profits and good environment, is through sustainable development. The latter should meet the needs of the present without compromising the future generations ability to meet their needs. (United Nations Brutland Report). Sustainable development needs the integration of social, environmental and economic considerations to make long term decisions. As per Milton Friedman theory, the main social responsibility of a company is to increase profits. However, Coca Cola should make sure that it is not compromising the welfare future of Chinese citizens with its current production activities. Furthermore, there is the clichà © the business of business is business. (Business Ethics,, George). A corporation may ignore the moral demands of an individual, but it can hardly ignore the moral demands of the society it conducts its business in. This is because both parties are dependent on each other, for example in Japan, the business of large corporations recently changed, not only to produce goods and services but to also to care for the companys stakeholder such as a guarantee of lifetime employment to employees while providing a conducive environment to the people living in the region it is operating. Multinational Corporations today have a renewed interest towards Corporate Social Responsibility instead of prioritising profits at the apex of their pyramid. Some MNCs use the Corporate Social Responsibility perspective as a strategic tool to attain economic objectives which is ultimately wealth creation. These MNCs follow the approach of economist Milton Friedman who philosophised that the only one responsibility of business towards society is the maximisation of profits to the shareholders within the legal framework and the ethical custom of the country. However, the interests of people who have a stake in the firm also known as stakeholder must not be excluded by MNCs. Satisfying these interests will contribute in maximising the shareholder value (Odgen and Watson, 1999). An adequate level of investment in philanthropy and social activities will allow MNCs to bring in profits (McWilliams and Siegel, 2001). Stakeholders are the people who directly or indirectly affected an organis ations actions, objectives and policies. MNCs owe a fiduciary duty towards stakeholders as they can bring profit to the company. There is a social contract between the organisation and society. A straightforward contribution in order to balance these two elements would be by maximising the shareholders value as the highest priority to evaluate specific corporate social activity (Mele and Garringa, 2004). These values of shareholders may be seen from many different perspectives such as a greener environment. However, if this method imposes a cost or hinders the company from earning profit, it should be declined according to Milton Friedmans theory.